How Organizational Structure Can Hurt PPC Campaign Performance
In PPC marketing, the organizational structure is key. AdWords allows you to group your ads and track their results. Grouping your ads will ensure that you’re targeting the right audience and getting the right results. For example, you can group your ads by day of the week. Hiring digital marketing services is a good decision for your strategy if you are worried about your PPC campaign result.
Splitting up paid media between agencies:
If you are considering splitting up your paid media between agencies, there are some things to keep in mind. For one, splitting paid media between different agencies can negatively impact the performance of your PPC campaign. Splitting your paid media between different agencies can result in the ads not being seen by the right audience, which can have detrimental consequences for your campaign performance.
Lack of a clear call to action:
One of the most common mistakes in PPC campaigns is the need for a clear call to action. When people click on your ads, they should know what to do and what to expect. The simplest call to action is to ‘click here, but this does not give them any direction. A better ad copy will lead them to take action.
Time of day:
The time of day can affect the performance of your PPC campaign. There is evidence that PPC conversion rates fall during off-peak hours. In addition, many niches experience lower conversion rates during those hours. To combat this problem, you can apply bid reductions to your campaign during your business’s closed hours. However, this may result in fewer leads and sales during peak hours.
Day of the week:
The day of the week can affect the performance of your PPC campaign. You can use different ad sets for different days of the week. This will ensure that your ads get the most visibility. Often, a different day of the week will give you better results than others. Try running an ad for two weeks to test which days’ work best for you. By the end of this time, you will have an idea of whether your ads are profitable. If not, terminate them early. The day of the week is one of many factors that can affect the performance of your PPC campaign, but it is a very important one.